Most businesses don’t fail because their product isn’t good—they fail because they consistently struggle to attract the right people. Sound familiar? In today’s fast-paced world, knowing how to attract new clients to your business isn’t just helpful—it keeps the lights on! As we head into 2025, it’s clear that customers are tuning out the generic stuff and paying attention to brands that feel real, relevant, and responsible.
Today’s buyers want more meaning, personalization, and trust. Whether you’re a solo founder or running a growing team, the old way of “selling” just doesn’t cut it anymore. What you need is a smarter, more human approach—one that’s rooted in cultural connection, proven tools, and values that actually align with the people you’re trying to reach.
In this post, we’ll go over the old-school playbook of getting customers and walk you through smarter, more human-centered ways to grow your client base. If you’re ready to stop guessing and start learning how customer attraction really works, you’re in the right place.
How to Attract New Clients to Your Business (The Traditional Route)
Before algorithms, AI, and influencer collabs, most businesses relied on tried-and-true methods to bring in new clients—and hey, some of it still works! These approaches may not be flashy, but they’ve stood the test of time. They’re simple, familiar, and still pack a punch when done right. So, to better understand ways you can get more customers using tactics you’ve always heard about, let’s take a stroll down the traditional way of doing things.
Use Targeted Ads
Targeted ads let you place your business in front of the people most likely to care—think of it as matchmaking for your marketing. Platforms like Google and Meta (formerly Facebook) allow you to narrow your reach by location, interests, behaviors, and more. To get more clients without throwing spaghetti at the wall, paid ads offer a measurable, data-backed way to see who’s biting.
Offer First-Time Discounts
A first-time discount gives a new client that little extra nudge to say, “Why not?” It’s a low-risk way for someone to experience what you offer, and if they love it, you’ve just opened the door to a long-term customer. A smart, well-framed offer can make all the difference when you're looking for new customers without sounding desperate.
Share Client Success Stories
Nothing draws in a new client like seeing someone else win with you. Sharing real, relatable success stories is one of the most effective ways to gain more clients because it builds trust and shows real-world impact. Whether it’s through a video, a testimonial, or a before-and-after case study, social proof is still one of your strongest tools for attracting new clients.
Join Local Events
In-person connections still have magic. Whether it’s a pop-up market, workshop, or community meetup, showing up where your potential clients hang out can help you build trust the old-school way: face to face. These events are gold if you’re trying to gain more clients while putting a friendly face on your business.
Learn How to Get New Clients Using Connection Over Conversion
Although the above tactics are great, the traditional route to attracting new clients often drains your time, energy, and budget. Sure, these tactics might bring in a few leads, but the return on investment is rarely worth the effort for small business owners trying to grow sustainably. It’s like shouting into a loud, crowded room, hoping someone hears you—exhausting. Plus, modern consumers are more savvy (and skeptical) than ever. They crave realness, not just another “limited time offer.” To truly get more customers, you don’t need a loud megaphone—you need a connection.
When you start showing up as a real human instead of a salesperson, everything changes. You stop chasing the wrong clients and start attracting the right ones—the ones who trust you, resonate with your story, and actually want what you offer. This approach builds loyalty, not just leads. It helps you stand out in a sea of sameness by being unapologetically you. If you want a method of getting more clients in a way that feels natural, fun, and aligned with your values, this is how you do it.
Speak to Emotional Pain Points
People don’t just buy services—they buy solutions to their problems. When you show you understand the frustrations, fears, or dreams your ideal client is experiencing, they’ll feel seen and supported. That emotional connection is what makes someone decide you're the one who gets them. And when someone feels understood, they’re far more likely to trust you with their time, money, and loyalty.
Inform Through Personal Experience
Sharing your own journey is a game-changer. Whether it’s a win, a mistake, or a lesson learned the hard way, storytelling builds trust and makes your brand feel more relatable. Don’t underestimate the power of “I’ve been there too.” Personal stories don’t just entertain—they give your audience permission to believe they can do it, too.
Lead with Curiosity
Instead of pushing your service, try asking better questions. When you’re genuinely curious about a potential client’s world, they open up—and that gives you way more insight than a rehearsed sales line ever could. This approach not only helps you gain more clients, but it also makes the process feel more like a conversation and less like a transaction. Curiosity shows respect, and respect builds the kind of trust that sells.
Focus on Human Connection
At the heart of every strong business is a real connection between people. Make eye contact. Remember names. Follow up without an agenda. These small, consistent actions are how you get new clients who stick around—and tell their friends about you, too. People may forget your pitch, but they won’t forget how you made them feel.
Join a Community That Helps You Gain More Clients
If you're tired of trying to figure out how to get more clients by yourself, you’re not alone, and you don’t have to do it the hard way. I’m Vinay Raval, and I help accidental entrepreneurs (yes, the ones who never went to business school but still have big dreams) gain more clients by learning real, human-centered strategy that actually helps grow businesses.
Through story-driven lessons, relatable case studies, and a seriously fun community, I’ll show you how to get new clients without burning out or sounding like every other ad online. Whether you're looking to build a loyal following or gain more clients who get you, it’s time to ditch the guesswork and get clear on what really works.
The Thrill Em’ and Thrive Course
Are you looking for a resource that actually shows you how to attract the right clients, without selling your soul or wasting time on outdated tactics? Well, guess what? You’ve found the right person and place!
The Thrill Em’ and Thrive course is built for entrepreneurs who want to grow their business in a way that feels bold, smart, and totally real. It’s not a dry lecture or one-size-fits-all framework—it’s a deep dive into gaining more customers through strategies that put people first, allowing you to win hearts and wallets. Inside the course, we mix timeless business concepts with cross-cultural lessons, all in a way that’s super practical for today’s market.
Here’s what you can expect:
Customer-First Focus: You’ll learn how to attract new customers by tuning into what your audience actually wants. It’s about seeing things from their perspective and using that insight to build trust.
Real-Life Examples: I share insights from my own business, Faces of Cusco, and other inspirational owners from a variety of industries. You’ll always learn real lessons from the field, not just recycled theory.
Made to Be Fun: This isn’t another boring, cookie-cutter course. Expect energy, stories, and hands-on ways to get more clients without burning out.
This course isn’t about doing more—it’s about doing what works. Whether you’re an artist-turned-entrepreneur, a service pro trying to stand out, or someone who’s built a business off passion but now wants to grow with purpose, Thrill Em’ and Thrive gives you the tools, mindset, and real-life strategy to make it happen. If you're ready to stop guessing, start connecting, and finally gain more clients in a way that feels like you, this is where it starts.
The Clients You Want Are Waiting For You!
Figuring out how to gain clients doesn’t have to feel so rocky and uncertain. Whether you’re using traditional methods like first-time discounts and community events, or embracing what’s next with personal storytelling and cultural relevance, the secret is in connecting, not convincing. The modern way to gain more clients is about showing up as yourself, offering value, and using human-centered strategies that actually make people want to work with you.
If you’re tired of guessing and ready to get more clients without burning out, there’s a better way—and it starts by learning the stuff no one teaches. Ready to go from “What am I doing wrong?” to “I can’t believe this works so well”? Buy the course and start attracting clients who want you!
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